May 14, 2025
Today we are issuing an open letter to our prospective customers regarding changing policies of our competitor, Broadcom. As long time players in the data center arena, we believe deeply that customer commitments made equal customer commitments honored in the marketplace. It’s this customer-centricity that drove our founding of Platform9 to make private clouds easy and something that continues to guide our leadership to this day.
We have seen a dramatic shift in the virtualization industry since Broadcom’s acquisition of VMware in late 2023. What was once a thriving, customer-focused VMware ecosystem has faced sweeping changes in licensing and strategy, often at odds with what was to their benefit.
This started with the changes Broadcom made immediately after acquiring VMware: the cancellation of perpetual license sales and the renewal of Support and Subscription (SnS) contracts. At the time, Broadcom assured everyone that they could continue to rely on their existing perpetual licenses. Broadcom’s message a year ago assured us all that “nothing about the transition to subscription pricing affects our customers’ ability to use their existing perpetual licenses.”
This past week, that promise was broken. Many of you have reported receiving cease-and-desist orders from Broadcom regarding your use of perpetual VMware licenses. These letters, including examples like this one shared by Ars Technica, demand that you remove/deinstall patches and bugfixes that you may be using.
Some of you have noticed that Broadcom’s definition of “licensed support” seems to have changed. Per the notices, perpetual licenses only cover “zero-day” security patches. Regular security patches, bugfixes and minor patches can only be used if you now pay for an ongoing subscription. Far from being “able to use perpetual licenses in a safe and secure fashion,” you find yourself required to run unpatched software that you bought in good faith.
This may feel shocking. You may have relied on VMware solutions for years, and these notifications mark a departure from a trusted relationship with yet another breach of trust in a growing list of policy changes, including high renewal quotes and increasing minimum core counts.
Customers need a strategic enterprise-class alternative to move to today.
Platform9 is the virtualization platform enterprises can trust for this transition.There’s no need to remain tethered to VMware when we provide a proven, trustworthy private cloud solution.
We have been serving customers at Platform9 for more than a decade now and we built Private Cloud Director with the same genuineness that made VMware special. Our team built the heart of VMware’s first entry into private cloud – vCloud Director – that has been tapped as a foundation for enterprise computing and has evolved to a core element of Broadcom’s VMware Cloud Foundation.
We deliver the critical capabilities you are seeking including:
- A familiar experience. If you’re a seasoned vAdmin, it won’t take you long to navigate to the new platform.
- The names may be different, but all the tools you are accustomed to using to manage a virtual environment are in Platform9.
- You do not need to abandon your infrastructure investments to switch. Platform9 supports every major storage platform, so no forced refresh or outlay to an expensive HCI architecture. Use what you already have and know!
- Any type of migration is complex, and migrating from VMware is no different. Platform9 has taken a lot of the pain out of the migration with vJailbreak. It is the best migration tool in the industry, and it will do the job in weeks.
You can see just how easy it is to use Platform9 with the Private Cloud Director Community Edition.
If you are weary of continued reliance on VMware solutions with these unending licensing changes, and want an alternative that prioritizes customers, please reach out to our team today to discuss an onramp to Private Cloud Director.
Madhura Maskasky
Co-founder & CPO
Before co-founding Platform9, Madhura spent 7 years at VMware Engineering, where she grew to be technical lead for several key products including vCloud Director, Update Manager and Config Control. Madhura helped spearhead vSphere’s transformation into a policy driven product suite, working broadly across groups to pull together the vision. Madhura holds a M.S. in Computer Science from Stanford University, specializing in databases and distributed systems.