PubMatic saves up to $8 million a year in Opex

PubMatic is a leading marketing automation software company for publishers. Through real-time analytics, yield management, and workflow automation, PubMatic enables publishers to make smarter inventory decisions and improve revenue performance.


  • Controlling OpEx cost of using the public cloud
  • Lacked centralized management for control, deployment and monitoring
  • Limited budget to add additional hardware


  • Hybrid cloud model using OpenStack while relying on the public cloud for capacity spikes
  • Choose Platform9’s deployment model – full OpenStack capabilities provided as managed service with guaranteed SLAs


  • PubMatic saved $6-8 million on OpEx a year
  • Ability to support its development and QA teams without having to worry about runaway operating costs

Cost on public cloud was 18 times of what it was originally predicted and 5 times of what it was supposed
to be …

Udy Gold, VP Data Center & Cloud Operations

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